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YOUR FEED IS NOW A SALESMAN.

FILE UPDATED Oct 10, 2026

WHY THIS MATTERS

Voice actor Kenjiro Tsuda, 55, took TikTok to court after 188 videos narrated by an AI clone of his "lustrous" baritone pulled around 500,000 yen (~$3,200) a month.

SOURCES: AFP via CoinPress

ZIMBO'S READ ON TikTok

Satirical cartoon: the worried pale-metal robot Merv lounges on a couch, mesmerized by his glowing phone, while a suited arm reaches out of the screen holding his wallet and dangling three shopping bags; the tabby cat Issue watches knowingly from the couch back.

YOUR PHONE PICKS YOUR POCKET

THE LATEST

LATEST ON TikTok

  1. Oct 9, 2026

    TIKTOK'S AI SHOPS FOR YOU NOW — CHECKOUT NEVER LEAVES THE FEED

    TechCrunch

  2. Oct 2, 2026

    A TOKYO COURT JUST RULED THE HUMAN VOICE IS LEGAL PROPERTY

    AFP via CoinPress

  3. Oct 1, 2026

    188 TIKTOK VIDEOS NARRATED BY THE 'LUSTROUS' CLONE EARNED $4,650 A MONTH — TIKTOK CALLED IT 'A GENERIC MALE VOICE'

    AFP via CoinPress

  4. Sep 30, 2026

    "AS SYMBOLIC OF ONE'S PERSONALITY AS PORTRAITS ARE" — PRESIDING JUDGE AYA TAKAHASHI

    AFP via CoinPress

STILL MORE NOTES

MORE ZIMBO ON TikTok

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THE VOICE THEFT VERDICT

Kenjiro Tsuda, a 55-year-old anime voice actor known for Jujutsu Kaisen and Yu-Gi-Oh!, took TikTok to court after an anonymous account narrated 188 urban-legend videos with what he said was an AI clone of his "lustrous" baritone. On September 30, 2026, a Tokyo court ruled the human voice is legally protected under publicity rights when used "exclusively to take advantage of its commercial appeal" — while dismissing Tsuda's takedown request because the videos were already gone. The verdict is Japan's first against AI voice cloning, landing just as voice actors' unions were running a "No More" campaign against unlicensed AI mimicry.

  1. Sep 30, 2026

    A TOKYO COURT JUST RULED THE HUMAN VOICE IS LEGAL PROPERTY

    Kenjiro Tsuda, 55 — the baritone behind Jujutsu Kaisen and Yu-Gi-Oh! — sued after an anonymous TikTok account with 200,000+ subscribers narrated 188 urban-legend videos in what he called an AI clone of his "lustrous" voice, worth around 500,000 yen ($3,200) a month. Presiding judge Aya Takahashi ruled a voice is protected under publicity rights when used "exclusively to take advantage of its commercial appeal", calling it "as symbolic of one's personality as portraits are". TikTok, which dismissed the voice as "generic", said it would "respect the court's judgement"; Tsuda's takedown request was dismissed because the account had already removed the videos.

    SOURCES: AFP via CoinPressreported