The story behind the cartoon
Jerry Kaplan co-founded Teknowledge in 1981, one of the first commercial artificial-intelligence companies, selling expert systems while AI was still largely a laboratory curiosity. In 1987, as founding chief executive of GO Corporation, he bet the company on the pen tablet, building the PenPoint system years before tablets became everyday objects.
The tablet lost its moment, and the strip's third panel gives it the museum treatment it earned: a GO tablet in a display case, captioned as a bold idea ahead of its time, while Kaplan walks on to the next idea. In 1994 he co-founded Onsale, described by Stanford as the world's first internet auction website, which went public in 1997.
Kaplan wrote 'Humans Need Not Apply' in 2015, taking on wealth, work and automation years before the chatbot boom made AI jobs a mass-market argument, and published 'Generative Artificial Intelligence: What Everyone Needs to Know' in 2024 while teaching the social and economic impact of AI at Stanford. In a 2026 conversation with Yascha Mounk, he argued the AI extinction story is overstated science fiction, and that attention belongs on concrete, present-day risks.
The joke in Zimbo's strip is the long view: the man who arrived too early with the tablet ends the strip at a mountain lookout, riding in a PenPoint tablet on wheels with Issue the cat beside him, gazing at a valley where people work alongside machines in workshops, classrooms and auction stalls. The kicker lands his argument in one line: he called doom science fiction, and the future kept working.

