Your customers, cloned — AI twins predict what real buyers will do

Listen Labs launched Listen Twins on October 27: one-to-one AI models of real people in a company's target audience, each built from an in-depth interview with a recruited participant. A team can ask its panel of 100-plus Twins a question and see how its audience would respond in seconds.

In testing, Twin answers matched the distribution of real people's answers with 93 percent accuracy, the company says, and each Twin answers with its reasoning, the real interview quote behind it, and a confidence score. The twins are aimed at the questions companies ask every day — which campaign to run, what customers would pay more for, whether to enter a market — though the company still recommends a full study for high-stakes go/no-go calls.