Kimi's launch brief allegedly told influencers to skip the paid-post label

Screenshots posted on X on October 24 by user Elshayib, described as instructions for a Kimi promotional campaign, told creators to submit drafts for approval and not to use the paid-partnership label — a direction VentureBeat notes would violate U.S. disclosure law. Elshayib said he declined to participate on those terms.

The document has not been independently authenticated, and it is unclear whether it came from Moonshot, an outside agency, or someone else; no confirmed Moonshot response had surfaced as of October 25. The allegations do not touch the benchmark scores themselves — only how the launch was promoted.