The story behind the cartoon
Benedict Evans began looking at technology and mobile in 1999 as a junior analyst working on technology IPOs, after graduating from the University of Cambridge with a first-class MA in History. It was the start of a career that would move through research, consulting, strategy, and venture capital, always at platform level: less what the demo did, more what changes when it scales.
At Enders Analysis he published his Platform Wars work in 2012, turning the Apple-versus-Android-versus-Samsung-versus-Facebook smartphone war into the ecosystem map that became his signature. He launched his weekly technology newsletter in 2013, a filter for separating real platform shifts from industry noise, and in February 2014 he joined Andreessen Horowitz, saying he would keep analyzing the industry publicly while helping the firm find, understand, and support technology companies.
In 2023 Evans framed generative AI as a generational change in software and automation, arguing the important questions were deployment, workflows, scale, and the slow machinery of real organizations. By 2026 his recurring macro deck was explicitly titled AI eats the world, a riff on Marc Andreessen's 2011 line that software is eating the world — the eater, this time, named.
The joke in Zimbo's strip is the deck title made literal: Evans pedals a bicycle to a mountain lookout with Issue the knowing cat, and the valley below holds a giant AI mouth mid-bite on the world itself — the analyst who spent his career asking what changes when a platform scales, watching the answer eat the scenery.
