THE SHORT VERSION

New Apple CEO orders Siri to become an agent in 2027

Satirical cartoon: Apple's new CEO John Ternus taps his wristwatch impatiently while software chief Craig Federighi pushes a stroller holding a sleeping baby Siri orb with a pacifier; a wooden AI block sits on the floor. — Machine Age Cartoon · Zimbo

Apple's new chief executive John Ternus told software chief Craig Federighi in a closed-door meeting to speed up Apple's AI roadmap and move beyond merely fixing Siri, according to Bloomberg's Mark Gurman. Ternus took over from Tim Cook on September 1, and the Siri push is among his first visible interventions as CEO.

Gurman reports Apple ultimately wants Siri to work like an agent — tracking a goal and pursuing it without step-by-step prompts, the way OpenAI's Dots and Meta's Muse do — and believes it could arrive as early as 2027. Apple has announced nothing and the exact form is still open; first-party app control lands in iOS 27.3 in December, with third-party actions in spring 2027.