AI models just got a talent agency — and human models are furious

Glif launched what it calls the first AI modeling agency on October 30: brands pick from a cast of 165 AI characters, hand over a product or a brief, and Glif's agent generates the finished ad, from stills to video.

The launch post drew 2.7 million views on X, and Glif pitches the cast as proof that AI models are ready for real commercial work — the same face stays consistent from shot to shot across a whole campaign.

Glif, backed by a $17.5 million seed round led by Andreessen Horowitz, says its characters work with nearly every major video model, from Seedance to Kling to MiniMax.